Rising sea levels caused by climate change are predicted to submerge Tuvalu in a matter of decades. If that happens, Tuvalu will lose everything – including, according to international law, their legal status as a country.  

At COP27, the United Nations Climate Change Conference, Tuvalu announced its radical plan for survival: it will become the world’s first digital nation.  

By recreating their home virtually, Tuvalu can preserve their history and culture, and ensure their essential government services can continue to function. More than that, though, becoming the world’s first digital nation gives Tuvalu a pathway to protecting its legal statehood, and its voice on the world stage. 

Tuvalu’s historic fight for digital sovereignty was launched with a film at COP27. The film saw Tuvaluan Minister address the audience, before revealing that he was standing in the foundations of Tuvalu’s digital nation – a painstaking recreation of first island that’ll be lost to the rising sea.

AWARDS

D&AD
Yellow Pencil - PR (Reactive Response)
Yellow Pencil - PR (Public Affairs)
Graphite Pencil - PR (Multi-Market)
Wood Pencil - Film (Innovation)
Wood Pencil - Digital Design

The One Show
Best of Discipline (Grand Prix) - Creative Effectiveness
Gold Pencil - Creative Effectiveness
Silver Pencil - PR (Digital and Online)
Bronze Pencil - Direct Craft (Use of Technology)
Bronze Pencil - PR (Current Event Response)
Bronze Pencil - Interactive Online Video
6x Merit (Direct, Green Pencil, PR, Social Media, Sustainable Development, Design)

Spikes Asia
Grand Prix - PR
Grand Prix - Digital Craft
Gold - Film (Social Film)
Silver - Film (Not-For-Profit)
Silver - Film (Social Purpose & Corporate Responsibility)
Silver - PR (Not-For-Profit)

The Drum Awards APAC
Grand Prix
Winner - Creative
Winner - Social Purpose

Creative Review Annual Awards
Winner - Craft & Technical Innovation

Caples
Gold - Innovation
Gold - Digital
Gold - PR