Like a Boss

Education Program Rebrand

Like a Boss (L.A.B) is a free ten-module programme designed for educators to help Y7 - 10 students create their own business for good and build the skills to thrive in the new era of work.

L.A.B gives each student $20 start-up capital to kickstart their social business and an online toolkit for educators packed with everything needed to bring real-world learning into the classroom.

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[Fig 2] Logo development

[Fig 3] Logo

Through the partnership with Spark, I was lucky enough to help give the program a new design. Inspired by Pacifica weaving patterns, we developed a brand mark - LAB. We landed on a pastel RGB colour scheme, adding a tech mood to the traditional shaped.

The brand extended to tee shirts, posters, pamphlets, website, social media and signage.