Māori Translation App

Kupu, a Spark-sponsored app, uses the camera in your phone to instantly translate objects into Te Reo Māori.

Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language. It’s really easy to use – just take a photo of an everyday object (or upload your own) and see it translated in real time. You can save the translated image, share it or have another go.

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The integrated campaign consisted of OOH, social, display, TVC and in-store.